One sentence that describes what the result is that my product is going to give them
This is where I identify with the audience and focus on the symptoms they are experiencing and that my offer is going to solve for them.
This is also the place where I start establishing connection and that I get them fully.
This is where I introduce myself and share my journey.
I need that this section connects people with me and show them how I know personally what they are going through within my personal journey.
At a certain point I did something different that created a new result and this is what this offer is actually going to teach them. \
The new way of doing things is what you are teaching in this course. This will be
This is the origin story when it comes to the nature of this product will be answering that problem.
it's important in this section that you are still building credibility around the way that they experience the problem in the way that they talk about it.
As the guide I am further down the path so I do understand what the core issues are but they don't yet. This will come later on as they continue working with me.
For now this section is only to establish on what they are bumping up against in their lives and what needs to be resolved. I imagine that this can either be the pain or the promised results.
It is critical that this piece is clear and that it clearly states what people are going to get exactly so that there is no guess work involved. If they walk away with questions then they will not buy so this is the summary :)
In the module copy instead on focusing what you are teaching -- focus on what they will be getting as a result of what you are teaching. They need to be compelled and clear on why this is important for them before you start on that.
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We want to be super strategic about the bonuses. They are all about adding extra value but also about helping people to make a decision that this is the right fit for them. It could also be addressing some of the objectives they might have to taking this course and you want to make it a no brainer for them.
You can offer 1 option or multipay options. For now Join me now and the rest will be coming clear as we build out the website
Social proof is a very imporant part of the sales page and it gives people comfort in making the decision.
This is doesn't have to necessarily have to do with this course but it can be testimonials about you as a person and what it means to work with you.
Proof relevant to your topic -- you can find data or statistics that support the importance and the relevance the value of the work we are doing together. As we rollout we can get more testimonials.
This depends greatly on what the offer is. We want to understand what is the time that they get to experience you and the product to make sure that it is what they were looking for.
7 weeks - 30 days or 15 days
This could be a personal note -- an invitation from you and speaking to them directly in the first person. You could use this to address any last concerns they may have or something on the lines of being a partner in this process or this journey.
Our objective in our copy is to address every question. This is kind of a catch all for all the questions that may emerge. You might for now just create a few questions that they may have and then answer them. You might only see some questions coming up as you launch and you will see the same questions coming up for different people.
The best way to work through this is just to start working on the copy for each of the sections. Every single section is covered in the guide and I can use this prompts that can help me start getting writing on this.